搜索引擎如何工作？SEO入门知识

华纳官奉孝

搜索引擎通过爬虫抓取网页，索引内容，并根据算法排序结果。

• ‌爬取与索引‌：爬虫访问网页并存储数据，索引系统组织信息以便快速检索。
• ‌排名因素‌：包括相关性（关键词匹配）、权威性（外部链接）、用户体验（页面速度）。例如，Google优先显示加载快的网页。
• ‌搜索意图‌：理解用户需求（如信息型或交易型搜索）至关重要。
• ‌优化技巧‌：创建高质量内容，使用内部链接引导爬虫。
• ‌案例‌：一个博客通过优化结构，使爬虫更高效索引，排名显著提升。
• ‌行动建议‌：定期更新内容，确保网站结构清晰。
  

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